This is a guest post by Stephanie Drescher on how social media can be good or bad for your business. In it she shares some unique insight into how social media is changing the B2C (Business to Consumer) relationship.
Do you believe that people are innately good or innately evil? As a business owner, marketing expert or sales personnel it is important for you to know the answer to this question. Not because we are about to tell you that your soul is in danger, but because how you view your fellow man, directly affects how you view social media and how you interact with your customer base.